The MarineLife Aquarium Society of Michigan (MASM) is a non-profit organization dedicated to the protection and conservation of the worlds natural marine environments and promotion of intelligent Marine Protected Areas. MASM furthers these goals through the education of members and the public about the care, breeding and propagation of marine fish, coral and invertebrates; promotion and support of efforts to eliminate abuses in collecting and transporting of marine animals; prevention of abuse to marine animals in general; and promotion and continued interest in the maintenance, study and propagation of marine life. MASM holds monthly educational programs as well as an annual educational conference featuring tours and presentations from local aquarists and Nationally renown Experts in the study of marine animals.
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Marine Breeding Initiative Workshop 2011
Saturday, July 23, 2011
9:00:00 AM
Venue / Location
Cranbrook Institute of Science ( Bloomfield Hills, MI )
39221 Woodward Avenue, Bloomfield Hills, MI 48303

The Marinelife Aquarium Society of Michigan is pleased to announce
The MBI Breeder's Workshop!

Please join us for an exciting day with some of the brightest stars in the marine breeding realm...

DR. Matthew Wittenrich

Dr. Matthew Wittenrich is a marine biologist who has been deeply involved with the aquarium world since the age of 15. He recently recieved his doctorate degree at Florida Institute of Technology in Melbourne Florida, with research projects centered in the Philippines. Matthew has successfully raised over 56 species of marine fish and shrimp. His research focuses on the development of feeding abilities in early stage larvae of coral reef fishes.
Jay Hemdal

Jay has been an avid aquarium hobbyist for over 45 years. He set up his first marine aquarium when he was 9 years old. He worked part time for ten years at various local retail pet stores and fish wholesale companies in SE Michigan while he was living at home and later at college. After graduating from college, he managed the aquarium department of a large retail pet store in Ann Arbor for five years until 1985 when he was hired as an aquarist / diver (and later department manager) for the John G. Shedd Aquarium in Chicago. In 1989, he accepted the position of curator of fishes and invertebrates for the Toledo Zoo, where he still works today. The aquarium at the Toledo Zoo exhibits over 3300 animals comprising over 325 different species including; sharks, flashlight fish, giant spider crabs, giant octopus, exotic insects, as well as many other, more commonly seen species. Beginning in 2013, the Toledo Zoo Aquarium will be closed for a major three year renovation and expansion. Jay has written over 150 magazine articles and six books since 1981.
Todd Gardner

Todd Gardner is a biologist at Atlantis Marine World in Riverhead, NY and a professor of Biology at Suffolk County Community College. He has an extensive background in marine sciences and has written numerous scientific and popular articles about his research and experiences collecting, keeping, and culturing marine organisms. In 1993 he graduated from East Stroudsburg University with a Bachelor of Science degree in biology and marine science. After graduation he spent a year working for Blue Earth Films, assisting in the production of a National Geographic Explorer feature film about coastal marine life. Todd spent the next 3 years working at C-quest, the world's largest marine ornamental fish hatchery, where he worked on developing technology for the production of new marine species. In 1998 Todd left commercial aquaculture to pursue a Master of Science degree in biology at New York's Hofstra University where he completed a thesis on the early nutrition of the lined seahorse, Hippocampus erectus . Todd’s current work at Atlantis Marine World involves caring for exhibit tanks, leading collecting expeditions, and of course, continuing his aquaculture research behind the scenes. To date, he has successfully raised more than 40 species of marine fish. In his spare time, Todd dives, photographs marine life, runs marathons, and plays in a blues band.
Matt Pedersen

Matt Pedersen is an interactive software developer and part-time fly fishing guide originally from Chicago, IL and current living in Duluth, MN, USA. Additionally, Matt has experience as a professional orchid breeder and certified fly rod builder. Matt has been a marine aquarist for 24 years, and an aquarist for 29+. After spending time on every side of the aquarium industry (retail, commercial and private maintenance & installation, wholesale, hatchery), he currently considers himself a "professional hobbyist". Most recently, Matt has currently spawned 23 species of marine fish, successfully raising 9 of them to date including one worldwide first (the Harlequin Filefish, Oxymonacanthus longirostris), as well as attempted another 6 invertebrate species to date. Most all of this was accomplished with less than 100 gallons of total working capacity, and all in closed culture. In 2010, Matt Pedersen was selected as the breeder of choice to work with the now famous "PNG Lightning Maroon Clownfish" from the SEASMART program, and chronicles the efforts to propagate this one-of-a-kind fish online at The Lightning Project. Matt Pedersen is credited with starting MOFIB (Marine Ornamental Fish & Invertebrate Breeder's Association) and writing for multiple publications including Coral, Koralle, Practical Fish Keeping, Marine Habitat, Reef Hobbyist Magazine and Reef Builders. Matt has spoken at numerous aquarium clubs and events from coast to coast. He currently sits on the MBI (Marine Breeding Initiative) Council, a project dedicated to bringing the concept of a unified Marine Breeder's Award Program to hobbyist organizations across the country and around the globe. In 2009, Matt was awarded "Aquarist of the Year" honors by both IMAC West and MASNA in recognition of his accomplishments and contributions to the marine aquarium hobby. .
Randy Reed

2006 to Present - Exec VP and Sales Manager 1995 to 2006: CEO, CFO, Reed Mariculture, Inc. 1986 to 1998 Information Technology Engineer, Hewlett Packard
  • Office automation, networking technology, Internet and web-based technologies, sales and marketing
  • Artificial intelligence design, coding, and implementation
  • Data Center design and implementation (chief architect)
Interests: Volleyball, Softball, Science Fiction, TIVO Master's Degree in Systems Management from the University of Denver, Denver, Colorado; Bachelor of Science Degree in Business Administration from California Baptist College, Riverside, California.

In an effort to support and encourage captive breeding, The MBI Council has designed a workshop that will both inspire and assist anyone that is interested in captive breeding.

This Workshop is part of the larger Marine Breeding Initiative:

The Workshop will begin with presentations relating to the captive breeding of marine organisms by our first speakers, followed by a break for lunch. After lunch we will finish with the final speaker.

Attendees will have plenty of "one on one" time to ask questions and discuss their own, personal, breeding efforts both during and after the event.

The Workshop will be held at the Cranbrook Institute of Science on Saturday, July 23, 2011. 
Check in Starts at 8:30 am and program will start promptly at 9:00 am.

Advance tickets are only $20 till June 23, $30 after June 23, and $35 at the Door .
Advance Ticket sales end at 12 midnight on June 23rd.

Lunch Sponsored By:

Speakers Sponsored By:

Media Sponsor:

Other Sponsor:

We have negotiated a special room rate of $79 per night with the Radisson of Bloomfield Hills. If you wish to take advantage of this special room rate you can book your room directly on the hotel website at:
Speakers/Highlights For This Event Include
  • Todd Gardner
        - Rearing difficult marine speciestyle>");< (9:00 AM)

  • Matt Pedersen
        - Breeding Room and Configurationtyle>"); (10:00 AM)

  • Jay Hemdal
        - Captive Reproduction of the Boarfish (Capros aper) (11:30 AM)

  • Randy Reed
        - (1:00 PM)

  • Matt Wittenrich
        - (2:00 PM)
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The MarineLife Aquarium Society of Michigan(MASM), Inc. is a 501(c)3 Corporation as determined by the Internal Revenue Service of the United State of America.
You can view MASM's determination letter by following this link